Because Google Said So… AdWords Artificial Intelligence is often used on default campaigns. It’s when users have relied on Google to make some of the most important decisions for them….
Read More
PPC Calculator Instructions (Adjust Green Fields) Enter investment & sale value – select a management fee option if you have one. Enter number of days to advertise, a max CPC…
Gmail Conversation Targeting & Business Tip I was working on a up-sell opportunity and needed to describe gmail inbox targeting – mailed myself the words “trucks south africa” and boom…
PPC Jobs & Recruitment UK At first I was amazed by the number of calls I got from recruiters with the best PPC job in the world and then I…
AdWords Email Switch Over Guide Before the everyone is treated to the new interface (which is a lot better) – this page will show you how to switch your email…
Ever run out of adgroup ideas or creativity when writing text ads in Google AdWords? Check the slides HERE to understand why multiple ads and a/b split testing is beneficial…
The set of slides HERE are quite lengthy and need to be shortened, for now I discuss a single method to sell AdWords to clients. Sell AdWords – For Beginners…
AdWords Optimization Checkpoints Some of the below could help maintain high quality management. The key piece of advice to note is – planning means everything: Why Optimize? Campaigns managed with…
AdWords Analysis – How To Interpret Stats Always monitor and analyse the basic key performance indicators (KPI’s) and know how to measure AdWords R.O.I Number Of Clicks CTR Ad Rank…
Know the key difference between using “phrase” and broad adwords keyword match types when bidding on a single keyword. Sometimes it might be better to leave competitive single keywords on…