How To Get Adwords Marketing Help

By February 8, 2014AdWords Tips, Blog

How To Get Online Marketing Help

To contact Google you could chop everything out of the equation and use the most direct option via link below:

https://support.google.com/adwords/answer/8206?hl=en-GB

Dependent on the kind of marketing support you need, various online marketing help avenues exist – my opinion is always trying it out yourself using sites way better than mine to learn tips and tricks. Then contact a valued partner (achieve r.o.i), then hire an agency using initial returns rather then increasing spend (especially if your time is best spent running the business).

Google, Your Good Self, Agencies & Valued Partners

Marketing Help

Advantage

Disadvantage

Google

System owners can do anything

Very busy and probably received 100 other requests at the same time as yours

Valued Partner

Work on behalf of Google and best for new starters in any field

Might not provide same level of reporting and analysis as marketing agencies

Marketing Agency

Skilled experts that can offer multi-chanel marketing, web design and extras

Be careful with fees and contracts.

Yourself

No fees and can use Google or valued partners if new to online AdWords marketing

Can lose a lot of investment when learning about AdWords for the first time

Google – Top of the chain and the best multi-level support ‘free’ can buy!

What Are The Pro’s & Con’s Of Each Other Avenue?

Advertiser – Self managing a campaign is easy. Best for small businesses, start-ups and marketing teams/students due to 0 management fees. Contact Google direct if anything goes wrong. Get help with marketing easily via learning portals online.

The major downfall using this method is lost investment, online conversions and sales during intial learning period. Doing something extremely wrong could lead to permanent suspension and this is a headache no one wants.

Marketing Agency/Certified Partners – If you can afford one, this is your best option. Use the Google Certified Partner Directory if you don’t have much time or pick an agency carefully. I usually prefer personality and expertise in an industry over any exams/certifications/stats. If you like the person and believe they can give honest marketing help then hire them. I usually prefer personality and expertise in an industry over any exams/certifications/stats.

For example an agency Bold Internet an agency I don’t even know (so contact at your own risk) might not have the most extravagant or flamboyant – or even have much to show off about like more popular agencies (i.e. Search Laboratory, Epiphany Search, MEC) but I would still put my money on that smaller less flamboyant agency to have lower fees, higher quality and better results. Always shop around as much as you can for a decent agency and don’t just go for the big brands.

The only real downfalls could be contracts, minimum spend requirements, false promises and not as much attention paid to the account as an advertiser might have preferred but all of these can be prevented if you ask for proposed strategies (as opposed to just costs) during your shop around.

Valued Partners – Free support for both clients and agencies (neutral). If you are a new advertiser or agency and want a helping hand then the marketing help from these teams dotted around the globe is invaluable on most occasions. Google supports these marketing and sales teams which vary in size, ability and experience – none the less excellent for AdWords and agency first-timers. The list includes:

Downfall includes marketing help crossing over on some occasions. In return for the profitable support a direct advertiser may hire a agency and also get a call from the valued partner. On these occasions I would pick the marketing agency for the benefit of reports, analysis and maybe having already paid – I have the opinion paying for a services adds more incentive to the receiver which in theory should lead to better benefits for you.

Summary

It’s always best to try managed online marketing campaigns yourself – but if it’s not that easy and you can afford to pay a marketing agency, then take your time finding the right one. If anyone ever contacts the non-endorsed marketing agency above (Bold Internet) let me know if my assumptions about them are correct. However one side might lead to lost investment and the latter could result in marketing fees. Valued partners are perfect for free neutral support and Google direct will support everyone at any level totally free on most occasions.