Because Google Said So… AdWords Artificial Intelligence is often used on default campaigns. It’s when users have relied on Google to make some of the most important decisions for them….
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How To Get Online Marketing Help To contact Google you could chop everything out of the equation and use the most direct option via link below: https://support.google.com/adwords/answer/8206?hl=en-GB Dependent on the…
AdWords Toolbox My AdWords Toolbox is created in memory of the dearly missed AdWords KeyWord Tool – building campaigns and pitching AdWords has never been the same. CPM, CPC, CPE,…
PPC Agency Ideas For the record I don’t think I will ever open a business that matches the description of current PPC Agencies – I would rather invest in getting…
AdWords Remarketing – 404 Error Page I usually try explain remarketing is a tool – not just a fancy sales tactic for proposals or smart way to increase conversions for…
Gmail Conversation Targeting & Business Tip I was working on a up-sell opportunity and needed to describe gmail inbox targeting – mailed myself the words “trucks south africa” and boom…
Linking AdWords With Online Buyer Psychology Having studied Psychology and then being catapulted into the SEO “get you to the first page of Google” world – one thing has always…
AdWords Checklist & Rank Formula Before activating an AdWords campaign you might plan ahead for optimisation. See below for a AdWords checklist and reasons to why you may want to…
Why Create AdGroups? It is hard to understand why thousands of marketing agencies worldwide invest time in learning SEO, guessing how Google indexes results to then optimise sites accordingly –…
Know the key difference between using “phrase” and broad adwords keyword match types when bidding on a single keyword. Sometimes it might be better to leave competitive single keywords on…