My AdWords Toolbox

By January 12, 2014AdWords Guides, AdWords Tips, Blog

AdWords Toolbox

My AdWords Toolbox is created in memory of the dearly missed AdWords KeyWord Tool – building campaigns and pitching AdWords has never been the same.

CPM, CPC, CPE, CPV – mobile ads, image ads, dynamic ads, video ads, engagement ads, app marketing, display remarketing, search remarketing, dynamic remarketing, sitelinks, social extensions, review extensions, product listing ads – to stop at just the start of a endless list – some have become plumbers in the online marketing industry.

If your  having to create and fix strategies, pitches, campaigns then you will agree – everyone needs a AdWords Toolbox. I will share a mental map of some (but not limited to) tools, organized into the sections as they are arranged in my creative little brain – you might want to learn the trick and design your own.

To use my links you will need to copy and paste into your browser, when full list of tools is updated with a link – contact me to explain how I use each feature in a post. Rest assured, I have used or have experience with all tools listed below so do not hesitate to reach out for some free training 😉

Research Tools

  • Google Encrypted Search – encrypted.google.com
  • Google Policies – https://support.google.com/adwordspolicy/answer/1316548?hl=en
  • Google Surveys – http://www.google.com/insights/consumersurveys/how
  • Trademark Check – http://www.uspto.gov/
  • Trademark Check – http://www.ipo.gov.uk/
  • Backlink Check – http://www.opensiteexplorer.org/

Research On Google (Neither Keyword OR Display Planner Are Worthy Of Being Listed)

  • AdWords Verticals List – https://developers.google.com/adwords/api/docs/appendix/verticals
  • Consumer Barometer – http://www.consumerbarometer.com
  • Full Value Of Mobile Calculator – http://fvm.withgoogle.com/fvm/en/d/
  • Mobile Purchase Journey – http://www.google.co.uk/think/tools/mobile-purchase-journey.html
  • YouTube Trends – http://www.youtube.com/trendsmap
  • YouTube Trend Dashboard  – http://www.youtube.com/trendsdashboard#loc0=zaf
  • YouTube TestTube – http://www.youtube.com/testtube
  • YouTube KeyWord Tool – https://www.youtube.com/keyword_tool
  • YouTube Editor – https://www.youtube.com/editor
  • Google Trends – http://www.google.com/trends/
  • Ad Preview – http://adwords.google.com/d/AdPreview/?__u=1000000000&__c=1000000000
  • Full Google Planning Tools List – http://think-insights.appspot.com/
  • Google Insights Finder – http://tiprodsite.appspot.com/insights/embeds/real-time-insight-finder/index.html
  • Brand Exposure Check – http://tiprodsite.appspot.com/insights/embeds/brand-impressions/ti.html
  • Smartphone Use – http://www.thinkwithgoogle.com/mobileplanet/en/
  • Google Infographic – http://think.withgoogle.com/databoard/#
  • Gobal Market Finder – http://translate.google.com/globalmarketfinder/index.html (amazing tool)
  • Google Structured Data Test Tool – http://www.google.com/webmasters/tools/richsnippets

Network Options

  • Google Search & Remarketing
  • Google Display & Remarketing
  • Search & Display Select
  • YouTube
  • Mobile Apps
  • Google Shopping
  • Google Glass & Watch

Advert Options

  • Text Ads
  • Display ads
  • Digital Ads
  • Video Ads
  • YouTube Masthead (The Big Boys)
  • Trueview
  • Engagement Ads
  • Dynamic Ads
  • Product Listing Ads

Bidding  Models

  • Cost Per Click
  • Cost Per Thousand Impressions
  • Cost Per View
  • Cost Per Engagement
  • Cost Per Acquisition
  • Display Network Reserve
  • Google TV Reserve

Bidding Options

  • Manual
  • Automatic
  • Flexible
  • Enhanced

AdWords Extensions

  • Location
  • Click-to-call
  • Sitelinks & Descriptions
  • Review Extension
  • Social Endorsement
  • Product Extension
  • Dynamic Extension
  • App Extension

Targeting Options

  • Location by i.p address or intent
  • Device
  • Time of day
  • Keyword
  • Contextual
  • Topic List
  • Interest List
  • Affinity
  • Similar Audience

Extra Options

  • AdWords API
  • AdWords Automation
  • AdWords Scripts
  • Google Doubleclick
  • AdWords Editor